NBA All-Star ratings hit new record-low - Sports Media Watch
MLB All-Star Game again draws record-low viewership, per reports: Could we see this coming? - The Athletic
NBA All-Star Game will return to East versus West format
2021 NBA Finals - Wikipedia
MORE
NBA Opening Night doubleheader hits five-year high - Sports Media Watch
NBA All-Star Game Suffers Massive Viewership Decline; Could Major Shakeup Fix it? - Sports Illustrated Boston Celtics News, Analysis and More
NBA All-Star Game Takes a Sharp Nose Dive in TV Ratings Despite New Format
Hearing footsteps? How the NBA is up and NFL is down
NBA ratings deep-dive: Where do things stand? - Sports Media Watch
NBA All-Star Game 2023 was least-watched edition in history as ratings hit record low